AI Insights · Timothy · October 2024
Top 5 Music and Audio Apps in South Africa During Q3 2024
Explore the performance trends of the leading music and audio apps in South Africa for Q3 2024, with insights into downloads, revenue, and active users.
In the third quarter of 2024, the music and audio app landscape in South Africa showcased notable trends across both iOS and Android platforms. This analysis highlights the performance metrics of the top five applications in this category, with data sourced from Sensor Tower.
Spotify: Music and Podcasts consistently led the market with impressive figures. Weekly revenue saw fluctuations, starting at approximately $20K in early July and peaking at around $25.6K by late August. Downloads began strong at over 162K in the first week, experiencing a peak of nearly 189K in mid-August. The app also maintained a robust user base, with active users increasing steadily from about 1.09M to 1.2M by the end of September.
Apple Music also demonstrated steady performance. Revenues hovered around $9.2K at the quarter's start, with a slight dip mid-quarter, before stabilizing around $9.1K by the end of September. Downloads varied, starting at 22K, with a notable increase to 22.6K in late August. Active users showed a gradual rise, peaking at about 55K in early September.
Pocket FM: Audio Series experienced varied revenue trends, starting at $8.5K and ending the quarter at approximately $5.7K. Downloads fluctuated, beginning at 4.1K and reaching a high of 7.3K towards the end of September. The active user count was relatively stable, with a slight increase from 35.6K to 34.1K over the quarter.
Deezer: Music & Podcast Player had a steady revenue pattern, starting at $9.1K and closing at $9K. Downloads remained consistent, averaging around 1.1K to 1.2K weekly. Active users showed some variability, starting at 21.8K and decreasing to 16.3K by the end of the quarter.
Finally, Ultimate Guitar: Chords & Tabs showed modest revenue growth, beginning at $2.7K and peaking at $2.9K by September's end. Downloads remained stable, with weekly figures hovering around 800. Active users fluctuated slightly, maintaining an average of around 4.6K throughout the quarter.
For more detailed insights and data, visit Sensor Tower's platform.